Pure Romance, a pioneer in the sexual wellness industry, is shifting away from a multi-level sales model on May 1st, in an effort to modernize the customer experience.

Pure Romance will provide customers with a unified experience across all channels and touchpoints through the company’s consultants and website. The shift marks an important next step for the company and is part of its broader strategy to better meet the demands and expectations of the consumer.

 Pure Romance’s Chief Executive Officer Chris Cicchinelli, comments:

“For 30 years, Pure Romance has been a pioneer in the sexual wellness industry…This next chapter is a continuation of that legacy and will allow us to focus on improving our customer experience to make it as personalized and seamless as possible. We know it’s important to update the way we sell our products so we can best meet the shifting demands of consumers, including how they choose to shop.”

Pure Romance will continue to invest in its consultants and develop best-in-class products. Last week, six new products launched, including a set of luxury fragrances, a whole-body deodorant, and a special edition lubricant.

All products are available for purchase on the company’s website or through Consultants.

Photo via Instagram @officialpureromance